Art Director Designer Editorial Designer Illustrator Photographer
Bio
Degree in Psychology from the Universidad Autónoma de Madrid.
Diploma in Graphic/Web Design from CENP. Diploma in Editorial Illustration at ESDIP. Master in Art Direction at CICE, under the direction of Carmen Collado.
Freelance Designer, Art and Creative Director, in the last 15 years I have performed countless projects in the position of Creative and Communication Director, for national and international companies and externally for various advertising agencies.
Specialised in advertising communication, conceptualisation and editorial design, with a special interest in creative writing, illustration and digital techniques, which have inspired works such as “Context”, “One Sense”, “Moons” or “Nourish to Flourish”, where the use of new techniques and more artistic formats reveals a more personal concept of editorial design.
Art and creative writing are my passions, which have led me to enjoy working as an advertising copywriter, as well as on a number of projects as a scriptwriter and as a writer and editor for different publishing projects and publications.
At the same time, I have developed several exhibitions and artistic projects in Spain, UK, Germany, France and USA, such as “Dual, Words in Art”, “Open Hearth”, “In Pain We Trust” or “Roten Faden”, always combining my activity as a creative in advertising with the more purely artistic production.
Advertising
As a designer, illustrator and creative director, I have developed numerous projects for companies such as Lufthansa, Star Alliance, Swiss Air, Almand & Tucci, Abegglen & Crawford, Xunta de Galicia, Pure Gaming or the Italian Chamber of Commerce.
For the last two years, until now, as an art and creative director for the online TV channel Diverzity.
Editorial
Through creative writing, illustration, photography and mixed media, I have tried to find a more artistic and personal concept of editorial design, making books and publications such as “69 Bichos”, “Alenka Bilos y el Tren de Colores”, “Moons”, “One Sense”, “Nourish to Flourish”, and currently in process “Las 20 maneras en que te amé” and “One of a Kind”.
Audiovisual
Script for the short film and mockumentary “Road Song”, directed by Binu Bashkar, for the Canadian production company Nite Vox.
Script for the short film “In Pain We Trust” for the exhibition of the same title.
Script for the short film and teaser “Abre los Ojos” for the project “Ahora Tú” by Creatividad Sensitiva.
As well as visual scripts for “Mi Yo Salvaje”, “Sextropía”, “Los Caprichos de Toño” and several programmes created for the online platform Diverzity.
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Main Art Exhibitions
2009 — “A Saber”
Centro Cultural Puerta de Toledo, Madrid.
Exhibition of poetry, illustration and photography.
2012 — “Dual, Words in Art”
Sala Van Drell, Tres Cantos, Madrid.
Exhibition of Painting and Poetic Art.
2014 — “OH”
Sandringham Road Space, Wetherby, Leeds, UK.
Exhibition of Painting and Artist Books.
2015 — “In Pain We Trust”
Sala Baluarte, Tres Cantos, Madrid.
Multidisciplinary Collective. An interesting reflection about the pain which human beings assume throughout their existence.
2017 — “Columbia’s 50th Anniversary”
Columbia, Maryland, USA.
International collective exhibition of selected artists from the four countries convened, as part of the celebration of the 50th anniversary of the city.
2018 — “Exposition d’artistes Internationaux avec le Caja”
Within the Journées Européennes Du Patrimoine in Château de Grouchy, Osny, Île-de-France, France.
2019 — “Exposition Roten Faden”
Langenfeld, Düsseldorf, Germany.
International collective exhibition, conceptual development of the traditional theme “Red Thread”.
2020 — “OH 2020 Edition”
Sandringham Road Space, Wetherby, Leeds, UK.
Paintings and illustrations.
2023 — “Las 20 maneras en que te amé” and “One of a Kind”
Madrid.
Upcoming exhibitions in progress.
BRANDING
01. EURENER STRASSE179
Brand Identity
Art Direction. Branding. Copy.
Digital Illustration. Photography.
Photoshop. Illustrator. InDesign.
01. EURENER STRASSE179
Art Direction. Brand Conceptualization. Copy.
Digital Illustration. Web Design. Photography.
Photoshop. Illustrator. InDesign.
TRESTRAZOS D+I
Brand Identity
Art Direction. Brand Conceptualization. Packaging.
Web Design. Script and Direction.
Digital Illustration. Photography.
Photoshop. Illustrator. InDesign.
TRESTRAZOS D+I
Brand Identity
Art Direction. Brand Conceptualization. Packaging.
Web Design. Script and Direction.
Digital Illustration. Photography.
Photoshop. Illustrator. InDesign.
3. DIVERZITY
Art Direction. Brand Conceptualization.
Branded Content. Audiovisual Content.
Social Media. Copy. Script and Direction.
Digital Illustration.
Photoshop. Illustrator. InDesign.
04. ALMAND & TUCCI
Brand Identity
Art Direction. Branding. Space Design.b Photoshop. Illustrator. InDesign.
05. ARK FOUNDATION
Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign.
06. THE DIAMOND CLUB
Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign.
07. AHORA TÚ
Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign
EDITORIAL DESIGN
01. ONE SENSE
Client: Tres Trazos D+I
Independent artistic
project to show the most
artistic side of synesthesia.
Art Direction. Script
and Direction. Digital
illustration. Photogaphy.
Design and Layout.
Photoshop. Illustrator.
InDesign.
02. CONTEXT
Client : CICE
Educational cultural
magazine. Monographic
specialized in typographic
design.
Art Direction. Script and
Direction. Digital illustration.
Design and Layout.
Photoshop. Illustrator. InDesign.
03. PURE GAMING
Client : PURE GAMING
Commercial and services
catalog, audiovisual
production company
specialized in gaming events.
Art Direction. Script and
Direction. Digital illustration.
Photogaphy. Design and
Layout.
Photoshop. Illustrator. InDesign.
04. NOURISH TO FLOURISH
Client : WELLNESS SENSE/ARK FOUNDATION
Cookbook, based on new
trends in nutrition and healthy
lifestyle habits
Art Direction. Script and
Direction. Digital illustration.
Photogaphy. Design and
Layout.
Photoshop. Illustrator. InDesign.
PRESS/ADVERTISING
01. LUFTHANSA
Art Direction. Branding. Copy.
Script. Photography. Photoshop. Mostrador de facturac
02. STAR ALLIANCE
Art Direction. Copy. Script.
Photography. Photoshop.
Illustrator. InDesign.
03. XUNTA DE GALICIA
Art Direction. Copy. Script. Digital
Illustration. Photoshop. Illustrator.
InDesign.
PRINTS
01. FLOAT MY BOAT
Client : Ark Foundation
02. RECITAL
Client : Ahora Tú
04. SALA BALUARTE
Client :City Council Tres Cantos
04. SALA BALUARTE
Client :City Council Tres Cantos