Art Director Designer Editorial Designer Illustrator Photographer

Bio

Degree in Psychology from the Universidad Autónoma de Madrid.
Diploma in Graphic/Web Design from CENP. Diploma in Editorial Illustration at ESDIP. Master in Art Direction at CICE, under the direction of Carmen Collado.
Freelance Designer, Art and Creative Director, in the last 15 years I have performed countless projects in the position of Creative and Communication Director, for national and international companies and externally for various advertising agencies.

Specialised in advertising communication, conceptualisation and editorial design, with a special interest in creative writing, illustration and digital techniques, which have inspired works such as “Context”, “One Sense”, “Moons” or “Nourish to Flourish”, where the use of new techniques and more artistic formats reveals a more personal concept of editorial design.
Art and creative writing are my passions, which have led me to enjoy working as an advertising copywriter, as well as on a number of projects as a scriptwriter and as a writer and editor for different publishing projects and publications.

At the same time, I have developed several exhibitions and artistic projects in Spain, UK, Germany, France and USA, such as “Dual, Words in Art”, “Open Hearth”, “In Pain We Trust” or “Roten Faden”, always combining my activity as a creative in advertising with the more purely artistic production.

Advertising
As a designer, illustrator and creative director, I have developed numerous projects for companies such as Lufthansa, Star Alliance, Swiss Air, Almand & Tucci, Abegglen & Crawford, Xunta de Galicia, Pure Gaming or the Italian Chamber of Commerce.
For the last two years, until now, as an art and creative director for the online TV channel Diverzity.


Editorial
Through creative writing, illustration, photography and mixed media, I have tried to find a more artistic and personal concept of editorial design, making books and publications such as “69 Bichos”, “Alenka Bilos y el Tren de Colores”, “Moons”, “One Sense”, “Nourish to Flourish”, and currently in process “Las 20 maneras en que te amé” and “One of a Kind”.


Audiovisual
Script for the short film and mockumentary “Road Song”, directed by Binu Bashkar, for the Canadian production company Nite Vox.
Script for the short film “In Pain We Trust” for the exhibition of the same title.
Script for the short film and teaser “Abre los Ojos” for the project “Ahora Tú” by Creatividad Sensitiva.
As well as visual scripts for “Mi Yo Salvaje”, “Sextropía”, “Los Caprichos de Toño” and several programmes created for the online platform Diverzity.

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Main Art Exhibitions

2009 — “A Saber”
Centro Cultural Puerta de Toledo, Madrid.
Exhibition of poetry, illustration and photography.

2012 — “Dual, Words in Art”
Sala Van Drell, Tres Cantos, Madrid.
Exhibition of Painting and Poetic Art.

2014 — “OH”
Sandringham Road Space, Wetherby, Leeds, UK.
Exhibition of Painting and Artist Books.

2015 — “In Pain We Trust”
Sala Baluarte, Tres Cantos, Madrid.
Multidisciplinary Collective. An interesting reflection about the pain which human beings assume throughout their existence.

2017 — “Columbia’s 50th Anniversary”
Columbia, Maryland, USA.
International collective exhibition of selected artists from the four countries convened, as part of the celebration of the 50th anniversary of the city.

2018 — “Exposition d’artistes Internationaux avec le Caja”
Within the Journées Européennes Du Patrimoine in Château de Grouchy, Osny, Île-de-France, France.

2019 — “Exposition Roten Faden”
Langenfeld, Düsseldorf, Germany.
International collective exhibition, conceptual development of the traditional theme “Red Thread”.

2020 — “OH 2020 Edition”
Sandringham Road Space, Wetherby, Leeds, UK.
Paintings and illustrations.

2023 — “Las 20 maneras en que te amé” and “One of a Kind”
Madrid.
Upcoming exhibitions in progress.

BRANDING

01. EURENER STRASSE179

Brand Identity
Art Direction. Branding. Copy.

Digital Illustration. Photography.

Photoshop. Illustrator. InDesign.

01. EURENER STRASSE179

Art Direction. Brand Conceptualization. Copy.

Digital Illustration. Web Design. Photography.

Photoshop. Illustrator. InDesign.

TRESTRAZOS D+I

Brand Identity
Art Direction. Brand Conceptualization. Packaging.

Web Design. Script and Direction.
Digital Illustration. Photography.

Photoshop. Illustrator. InDesign.

TRESTRAZOS D+I

Brand Identity
Art Direction. Brand Conceptualization. Packaging.

Web Design. Script and Direction.
Digital Illustration. Photography.

Photoshop. Illustrator. InDesign.

3. DIVERZITY

Art Direction. Brand Conceptualization.
Branded Content. Audiovisual Content.

Social Media. Copy. Script and Direction.
Digital Illustration.

Photoshop. Illustrator. InDesign.

04. ALMAND & TUCCI

Brand Identity
Art Direction. Branding. Space Design.b Photoshop. Illustrator. InDesign.

05. ARK FOUNDATION

Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign.

06. THE DIAMOND CLUB

Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign.

07. AHORA TÚ

Brand Identity
Art Direction. Branding. Digital
Illustration. Photography. Photoshop.
Illustrator. InDesign

EDITORIAL DESIGN

01. ONE SENSE

 Client: Tres Trazos D+I

Independent artistic
project to show the most
artistic side of synesthesia.
Art Direction. Script
and Direction. Digital
illustration. Photogaphy.
Design and Layout.
Photoshop. Illustrator.
InDesign. 

02. CONTEXT

Client : CICE

Educational cultural
magazine. Monographic
specialized in typographic
design.
Art Direction. Script and
Direction. Digital illustration.
Design and Layout.
Photoshop. Illustrator. InDesign.

03. PURE GAMING

Client : PURE GAMING

 Commercial and services
catalog, audiovisual
production company
specialized in gaming events.
Art Direction. Script and
Direction. Digital illustration.
Photogaphy. Design and
Layout.
Photoshop. Illustrator. InDesign.

04. NOURISH TO FLOURISH

Client : WELLNESS SENSE/ARK FOUNDATION

Cookbook, based on new
trends in nutrition and healthy
lifestyle habits
Art Direction. Script and
Direction. Digital illustration.
Photogaphy. Design and
Layout.
Photoshop. Illustrator. InDesign.

PRESS/ADVERTISING

01. LUFTHANSA

Art Direction. Branding. Copy.
Script. Photography. Photoshop. Mostrador de facturac

02. STAR ALLIANCE

Art Direction. Copy. Script.
Photography. Photoshop.
Illustrator. InDesign.

03. XUNTA DE GALICIA

Art Direction. Copy. Script. Digital
Illustration. Photoshop. Illustrator.
InDesign.

PRINTS

01. FLOAT MY BOAT

Client : Ark Foundation

02. RECITAL

Client : Ahora Tú

04. SALA BALUARTE

Client :City Council Tres Cantos

04. SALA BALUARTE

Client :City Council Tres Cantos